Canadian Sports and Entertainment Market

• The Canada spectator sports market earned a total revenue of $4 billion in 2019.
• The annual growth of this industry was around 4.5% from 2014 to 2019.
• The myriad of service offerings in this sector contributed to the health of the market.
• Meanwhile, the entertainment and media industry in Canada is expected to attain a growth rate of 3.7% in the next five years.
• This market's revenue sources come from "live sports events, sporting event broadcast and other media rights, advertising and endorsement revenue, licensing of rights to use intellectual property, meals and beverages for immediate consumption, and resale of merchandise.
• The Canadian Football League, the National Hockey League, the Montreal Canadiens, and the Toronto Maple Leafs are the some of the biggest players in the market.
• A large percentage of the players in the industry is composed of small local or regional operators.
• Canadians are now more inclined to watch entertainment events on the internet than on traditional television channels.