Sports Fans - Betting

Goals

To understand the sports fans mindset, how they talk about their team, and how they dare betting money on their teams.

Early Findings

Sports Fans

  • The average NFL fan spends 46 hours a month thinking, talking, or reading about their favorite NFL team.
  • Eighty-four percent that when their team is playing, they drop everything they’re doing to watch live, with over half saying they’d miss a major moment to watch the game live in the stadium.
  • About 79 percent of NFL fans have been a fan of their favorite team since they were born.
  • An NFL fan travels an average of 296 miles for an away game during the regular season – and often much farther if their team makes it to the playoffs.
  • About 73 percent of American men and 55 percent of American women watch NFL games on television.
  • Over 60% of US residents identify as sports fans, but not all of them wager on sports.

Sports Betting

  • Between 2016 and 2017, Americans spent $56 billion on sporting events.
  • Nevada is the gambling capital of the United States and the first (and for a long time, only) state with single-game wagering.
  • "Over the last few years, Las Vegas is averaging nearly 40 million visitors annually. In 2018, 42.12 million gamblers visited Sin City. Among those visitors, the NGCB indicates that NV sportsbooks cleared at least $300 million in revenue at an average 6% house take. This equates to roughly $5 billion in annual handle. Divided by the number of visitors (42.12 million), you get $118.71 of handle for each gambler in NV."
  • The most popular sports for betting in the United States in 2017 were football, basketball, and horse racing.
  • According to a Statista survey, almost 50 percent of people 18 years and older in the United States have placed a bet on a sports event at least once in their life.

Proposed next steps:

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