Wonder
Log in
Research Outline
Prepared for Barb H. | Delivered October 24, 2019
Ssense
Review your project details
Goals
To build a company profile of
Ssense
including a full overview, structure in terms of people, the key marketing decision maker, current marketing/advertising campaigns, their customer base.
View less
Early Findings
Overview
Established in 2003, Ssense was launched by Rami Atallah,
Bassel Atallah
, and Firas Atallah.
Ssense is an online platform that offers a range of
luxury designer clothing
for men and women.
As of 2017, the company was employing over
300 full-time staffers
, "receives
32 million
page views a month and has had
82 percent
compound annual sales growth since its first year."
Currently, Ssense is generating an average of
76 million
monthly page views.
The company's workforce has doubled in a year to reach
500 employees
in 2018. This number is expected to triple by 2020.
Ssense is recognized as part of The
Business of Fashion's BoF 500
in 2014, 2015, 2016, 2017 a professional index of people shaping the global fashion industry .
The company was honoured as one of the 30 leading global menswear retailers in the world by the
Business of Fashion
in 2014 .
Ssense was also awarded the
Ernst & Young 2014 Entrepreneur
of the Year Award.
The company's estimated annual revenue is
US$ 5 million
.
Consumer Base
About
80%
of Ssense customers are between 18 and 34.
Ssense reaches consumers in about
150 countries
.
Only
17%
of sales are made in Canada.
"Consumers who click through editorial content spend
7 per cent more
on their orders and return to the site 300 per cent more often than those who don't."
View less