• Experts are optimistic that digital out of home (DOOH) will dominate the traditional OOH platforms in India.
• Digital techniques and programmatic platforms as components of DOOH, give new capabilities to the traditional form of advertising.

Agencies Using Programmatic in DOOH in India.

•  Lemma Technologies focuses on “providing solutions on programmatic advertising involving DOOH and is completely based on International Advertisement Standards.”
•  According to the company’s founder and CEO, Gulab Patil, “My vision is to provide a single dashboard to brands whereby they are able to reach out to the audiences through DOOH, Mobile, and Desktop to assess their ROI accurately.”
• Enkon OOH is also another company that is using a programmatic concept in advertising in India.
• Reports indicate that Enkon OOH in January launched a programmatic digital out of home (DOOH) network in hundreds of cafes, lounge bars, and fine dining restaurants across Delhi, Mumbai, Pune, Bangalore & Kolkata.
•  WATConsult and Amnet agency, on behalf of SBI Life Insurance, claimed to have launched the first programmatic out-of-home (OOH) ad campaign in India.