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Research Outline
Prepared for Sara A. | Delivered January 18, 2020
The Linux Foundation Media Reputation
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Goals
To determine how the Linux Foundation has grown its media reputation. As available, we will provide information on how the company is owning its marketing and communications strategy, with a first focus on any specific digital marketing campaigns.
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Early Findings
The Linux Foundation Media Reputation
Digital Marketing Campaigns:
On
Twitter
, the Linux Foundation is currently
marketing The Linux Foundation Member Summit
that will be held March 10-12th and
is engaging people
by asking them to share their knowledge, best practices, and strategies with fellow open source leaders.
The Linux Foundation has also
established itself on Twitter as an industry expert
by recently marketing its
webinars and blogs
on a variety of topics including: "Introduction to GPIO in Embedded Linux", "Copyright Notices in Open Source Software Projects", and "Integrating Applications from the Edge to the Mainframe."
There are
currently 334,000 followers on Twitter
for the Linux Foundation.
On
Facebook
, the Linux Foundation is
also currently marketing their upcoming member summit
and
another summit
that they are hosting that will be held on April 20-21st and September 29-30th called the Open Networking and Edge Summit.
The Linux Foundation
currently has 457,670 followers on Facebook
.
On
LinkedIn
, the Linux Foundation is currently marketing their
expert webinars, blogs, and training courses
with other topics included such as "State of the Open Source Networking Industry- Networking" and Cloud training.
There are
currently 79,411 followers on LinkedIn
for the Linux Foundation.
The Linux Foundation has not been as recently active with
digitally marketing on YouTube
, with the last post being a week ago on an instructional video: "Kubernetes- Getting Started with Rook". Prior to that, there were a series of posted videos a month ago on a FoundationDB Summit last year.
There are
currently 115,000 subscribers on YouTube
for the Linux Foundation.
On Instagram
, the Linux Foundation last posted in April 2019, has only 14 total posts, and 2,012 followers.
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