The Linux Foundation Media Reputation
Delivered January 18, 2020. Contributor: Heather B.
Goals
To determine how the Linux Foundation has grown its media reputation. As available, we will provide information on how the company is owning its marketing and communications strategy, with a first focus on any specific digital marketing campaigns.
Early Findings
The Linux Foundation Media Reputation
Digital Marketing Campaigns:
- On Twitter, the Linux Foundation is currently marketing The Linux Foundation Member Summit that will be held March 10-12th and is engaging people by asking them to share their knowledge, best practices, and strategies with fellow open source leaders.
- The Linux Foundation has also established itself on Twitter as an industry expert by recently marketing its webinars and blogs on a variety of topics including: "Introduction to GPIO in Embedded Linux", "Copyright Notices in Open Source Software Projects", and "Integrating Applications from the Edge to the Mainframe."
- There are currently 334,000 followers on Twitter for the Linux Foundation.
- On Facebook, the Linux Foundation is also currently marketing their upcoming member summit and another summit that they are hosting that will be held on April 20-21st and September 29-30th called the Open Networking and Edge Summit.
- The Linux Foundation currently has 457,670 followers on Facebook.
- On LinkedIn, the Linux Foundation is currently marketing their expert webinars, blogs, and training courses with other topics included such as "State of the Open Source Networking Industry- Networking" and Cloud training.
- There are currently 79,411 followers on LinkedIn for the Linux Foundation.
- The Linux Foundation has not been as recently active with digitally marketing on YouTube, with the last post being a week ago on an instructional video: "Kubernetes- Getting Started with Rook". Prior to that, there were a series of posted videos a month ago on a FoundationDB Summit last year.
- There are currently 115,000 subscribers on YouTube for the Linux Foundation.
- On Instagram, the Linux Foundation last posted in April 2019, has only 14 total posts, and 2,012 followers.
Proposed next steps:
You need to be the project owner to select a next step.