Data Storage Industry

Goals

To understand how the conversation in the media stacks up between personal / business backup use cases in the storage industry; what the state of the conversation is around Amazon S3 now versus one year ago and if there are positives / negatives or if there is a change in tone in how the media is covering it; what the key issues are in enterprise storage today specifically, how small and mid-size businesses are approaching the need for enterprise storage (as opposed to enterprise-size companies); how security factors into the cloud storage conversation (i.e. hackers, leaks etc.); how the California Consumer Privacy Act (CCPA) and privacy factors into the cloud storage conversation and if this is a concern for enterprises; to understand what the major cloud storage trends are that the media is currently covering. This information will help support the PR and marketing efforts of Backblaze.

Early Findings

Insights Storage Industry

  • Enterprises spend a lot on IT infrastructure because it is "designed to comply with all the federal regulations related to data storage and security/transmission." Small and medium businesses do not have the budget to invest in such systems.
  • With respect to data storage performance, searchability, availability and reliability are important. Enterprises invest in hard drives (with more than 15,000 RPM), Solid State Disks (SSD), data-tiering (which brings down costs and contributes to better searchability), Failover Clustering and Network Load Balancing and other technologies which are costly. Small and medium businesses are advised to use Infrastructure-as-a-Service (IaaS) and Platform-as-a-Service (PaaS) tools which offer the same infrastructure that is used by large enterprises but cost less.
  • One of the trends mentioned in 2019 concerns a shift in the storage model companies are using. Due to the increas in public cloud costs and issues surrounding cost management, there is a shift towards a hybrid storage model. Thus, a combination between public cloud and on-premise data storage.

Summary of Findings

  • During the initial hour of research, we touched on an issues in enterprise storage for small and medium-sized businesses and how enterprises are approaching it and one trend in cloud storage.

Proposed next steps:

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Wonder can continue the research in the following areas 1) we can determine what conversations are mentioned in the media between personal backup use cases vs business backup use cases in the storage industry; 2) we can compare the conversations that are taking place around Amazon S3 now (last two quarters of 2019/2020) versus one year ago (2018) in the media. We will determine what positive and negative points are mentioned now vs a year ago and if there is a change in tone in the conversation. 3) We can determine 2-3 key issues in enterprise storage today. For each issue we will describe the issue, mention how small and mid-size businesses are approaching the issue and how enterprise-size companies are approaching the issues.
We can also determine how security factors into the cloud storage conversation by identifying 5-7 cloud storage security risks. We will describe the risk and why it is a risk. In a separate request, we will describe how the California Consumer Privacy Act (CCPA) and privacy factors affect cloud storage, thus what cloud storage has to comply with to satisfy privacy requirements mentioned in the CCPA and other privacy regulations.
We can identify 5-7 trends in cloud storage that have been covered from 2018-2020. For each trend, we will describe the trend and why it is a trend and mention at least two thought leaders (sources) who mention the trend.