Strategic Brand Management Course - Rwanda

Goals

To determine the growth and sales for the Strategic Brand Management Course in Rwanda. The information provided would help demonstrate the growth opportunity in this new space.

Early Findings

Assumption

  • Within this brief it is assumed that the Strategic Brand Management Course provided by Indepth Research Services (IRES) is the course that is being referred to. The insights provided here will regard this course provided by this company.

Strategic Brand Management Course

  • The price for this course is R₣ 552,000 or €878 or US$999.
  • While no mention is made of the maximum number of persons that can attend the course, the company does share that the training can be customized for an institution for at least 4 persons. Thus, two conclusions can be drawn, the first being that the institute provides training open for multiple institutions on this topic and customized training for 1 specific institute. The second, that a training would at least consist of 4 participants.
  • In 2020, IRES is planning to provide this course 4 times in the months of January, April/May, July, and October.
  • Assuming that there are at least four participants per training, this means that at a minimum this course has sales of US$16,000.

IRES

  • Indepth Research Services (IRES) is an international training and consultancy organization and is headquartered in Nairobi, Kenya. While it is a public company, no annual reports were found for this company which could further provide insight into the success it has in Rwanda.
  • Its Rwanda site is ranked 253,683 in Nigeria and has increased in ranking, however, no information is available on its traffic and the growth or decline of traffic to this website. People access the site either directly (67.76%) or through organic search (32.24%).
  • The Rwanda Facebook page has 839 followers. However, no information could be found on the growth of its following throughout the years.
  • On Twitter, it has 1,408 followers. However, again no information could be found on the growth or decline of its followers.

Summary of Findings

  • During the initial hour of research, we sought information on the Strategic Brand Management Course in Rwanda.
  • Except for a course description and a schedule of courses, no other information was available on this course.
  • To better understand the growth within IRES's Rwanda branch and gain insight into the growth of the course, we sought information on the company. However, the time was too limited to search in-depth and determine if information was available on the growth of IRES's branch in Rwanda.

Proposed next steps:

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Wonder could continue the research and provide a company profile of Indepth Research Services (IRES). We could provide a general description of what the company does, in which countries it is located, the services it provides, its core values, the clients it has, and any available information on its revenue (if available), and information on its Rwanda branch (its success and growth, if available).
As it is important to understand the space for Strategic Brand Management Courses in Rwanda, we can search for 2-3 other similar courses provided on the topic. For each course, we would provide the name of the institution providing it, the cost of the course, how often it is provided, and a brief description of the main topics of the course. Geographic focus: Rwanda. [Please note that no further research has been done to determine if there are other similar courses in Rwanda]