Travel Trends

Goals

To understand the big travel trends right now and how people choose their destination during the planning stage.

Early Findings

Destination Selection Statistics

  • The following are statistics from the Winter 2019 The State of the American Traveler - DESTINATIONS EDITION .
  • 65.6% - Opinions of friends and relatives — in-person and/or through direct contact (email, text, etc.).
  • 40.6% - All Online Media — Internet travel content (includes business websites, blogs, podcasts, video, etc.).
  • 27.5% - Opinions of friends and relatives — via social media websites.
  • 21.8% - Offline Media — TV, printed newspapers, magazines, etc.
  • 16.5% - Online video travel content.
  • 11.5% - Travel agencies or tour operators.
  • 6.8% - Movies.

Travel Trends

  • The use of travel agents to book vacations continued the trend down in 2019. Only 14% of people used a traditional travel agent to book at least one vacation,
  • Millenials are most likely to use travel agents to book travel, with 20% reporting that they expect to use a travel agent to book at least one vacation in the next year.

Early Findings

  • We were unable to find the “Portrait of the American Traveler” chart for 2019.
  • We were able to pull some travel statistics from others reporting the information.

Proposed next steps:

You need to be the project owner to select a next step.
As the initial research identified some statistics on how Americans choose their travel destinations, we suggest continuing to identify 2-3 trends in why people are choosing their travel destinations.
Additionally, we suggest identifying 4-6 top travel trends, as reported by industry experts.