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Research Outline

Prepared for Ethan I. | Delivered April 15, 2020

Streaming Platforms MAUs

Goals

To identify the number of monthly average users (MAUs) for the following platforms: Amazon Prime Video, Hulu, IMDB TV, Netflix, Pluto, Pluto USH (Spanish), and Tubi.

Early Findings

Amazon Prime Video

  • As of September 2019, Amazon Prime Video's monthly average users (MAUs) is 16.46 million.

Hulu

  • Hulu has 26.48 million monthly average users as of September 2019.

IMDb TV

Netflix

  • Netflix has 46.55 million monthly average users in September 2019.

Pluto

  • By the end of 2019, Pluto has about 30 million MAUs in the US.

Pluto Latino

  • Pluto Latino is Pluto's US Hispanic-focused service. There are no publicly available yet regarding the MAUs of Pluto Latino in particular since it was just launched last July 2019.

Tubi

  • As of February 11, 2020, Tubi has 25 million monthly active users.
  • In July 2019, it only has 20 million monthly active users.