Streaming Services Subscribers

Goals

The percentage of Americans who do not subscribe to video streaming services, as well as, those who have subscriptions to one, two, three, four, and 5 or more video streaming services.

Early Findings

Proposed next steps:

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Our initial research revealed a lot of statistics on Americans who subscribe to video streaming services. We recommend a report on more statistics such as how much Americans spend on video subscription services annually, the percentage of Americans who do not subscribe to video streaming services and their age group, and the top reasons Americans cite for subscribing to video streaming services.
Since Netflix, Amazon Prime Video, and Hulu are the video streaming services that majority of Americans subscribe to, we propose proceeding with a competitive assessment of these video streaming services. This will include the number of US subscribers they have, their pricing, competitive advantage, and target audience.