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Research Outline
Prepared for Alexander L. | Delivered August 13, 2019
Streaming Services Subscribers
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Goals
The percentage of Americans who do not subscribe to video streaming services, as well as, those who have subscriptions to one, two, three, four, and 5 or more video streaming services.
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Early Findings
About
70% of US households
have at least one video streaming subscription.
Over
50% of Americans
subscribe to at least two video streaming services while almost
20% subscribe
to three or more video streaming services.
Currently, the average American subscribes to
three video s
treaming services. About "
43% subscribe
to both pay-TV and streaming services."
Over
50% of US
streaming consumers supposedly subscribe to streaming video services for original content. The figure is substantially high for
m
i
l
l
e
n
n
i
a
l
s
-
71%.
A study revealed more about
50% of Americans s
ubscribe to Netflix while
29% subscribe
to Amazon Prime Video, and
14% subscribe t
o
H
u
l
u
.
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