Wonder

Streaming Services Subscribers

Delivered August 13, 2019. Contributor: Hillary O.

Goals

The percentage of Americans who do not subscribe to video streaming services, as well as, those who have subscriptions to one, two, three, four, and 5 or more video streaming services. 

Early Findings

About 70% of US households have at least one video streaming subscription. 
Over 50% of Americans subscribe to at least two video streaming services while almost 20% subscribe to three or more video streaming services. 
Currently, the average American subscribes to three video streaming services. About "43% subscribe to both pay-TV and streaming services."
Over 50% of US streaming consumers supposedly subscribe to streaming video services for original content. The figure is substantially high for millennials - 71%.  
A study revealed more about 50% of Americans subscribe to Netflix while 29% subscribe to Amazon Prime Video, and 14% subscribe to Hulu.

Proposed next steps:

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Our initial research revealed a lot of statistics on Americans who subscribe to video streaming services. We recommend a report on more statistics such as how much Americans spend on video subscription services annually, the percentage of Americans who do not subscribe to video streaming services and their age group, and the top reasons Americans cite for subscribing to video streaming services.

Since Netflix, Amazon Prime Video, and Hulu are the video streaming services that majority of Americans subscribe to, we propose proceeding with a competitive assessment of these video streaming services. This will include the number of US subscribers they have, their pricing, competitive advantage, and target audience.