Prepared for Julio L. | Delivered October 21, 2019
UK Retail Industry Trends
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To obtain trends in the UK retail industry, especially in terms of digital marketing (especially email marketing). This research would be used in identifying the challenges retailers are facing, or the issues that are very important to them.
Nasdaq forecasts that
18% of all retail purchases
in the United Kingdom will be made online this year.
77% of adults
in the United Kingdom have purchased goods or services online.
Adobe reported that emails sent by retailers influence
71% of mobile purchases
play a crucial role in combating the issue of abandoned baskets faced by many eCommerce companies.
Pure360 reveals that "
of the UK’s top eCommerce brands are sending
Research reports that
27% of retailers
in the United Kingdom fail to provide customers with "any
during the delivery period".
There has been an increase in UK
within the first quarter of this year.
of companies increased their spend.
As of 2018, an eMarketer report on the UK retail sector revealed that consumers in the United Kingdom were spending
more on online purchases
than ever before.