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Research Outline
Prepared for Hirad H. | Delivered August 28, 2019
Sub-Group Demographics
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Goals
Demographic data, trends, and insight on tech savvy youths, tech savvy adults with high income, high income foreigners, traditionalists, and women over 40 in Saudi Arabia, Bahrain and Kuwait.
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Early Findings
SAUDI ARABIA
A lot of
m
i
l
l
e
n
n
i
a
l
s
in Saudi Arabia are tech-savvy. Around
80% of these
individuals are on YouTube once a day.
Over
50% of tech savvy
millennials in Saudi Arabia consume "more video online than they do on television and the majority watch on their
smartphones."
Entertainment and sports are the
most popular categories
among tech savvy millennials in Saudi Arabia with educational content being the third most popular.
Tech savvy
m
i
l
l
e
n
n
i
a
l
s
in Saudi Arabia are "ambitious and conscientious of their
health and well-being
." After family, career and education are most important to them.
These
m
i
l
l
e
n
n
i
a
l
s
are also socially aware,
technologically skilled,
and have creative potential. They are supposedly the "largest, most literate, and most technologically connected
cohort of youths"
Saudi Arabia's history.
Among tech savvy youths in Saudi Arabia, the most discussed brands are
S
a
u
d
i
a
, iPhone, Apple, Alrajhi Bank, Egypt Air,
Al
B
a
i
k
, Visa, and Samsung.
BAHRAIN
There are around
166,843
m
i
l
l
e
n
n
i
a
l
s
in Bahrain out of the country's population of 1.4 million. Of the
m
i
l
l
e
n
n
i
a
l
s
in the country, 81,717 are female.
Tech savvy
m
i
l
l
e
n
n
i
a
l
s
in Bahrain
are similar to those in Saudi Arabia. They are some of the most entrepreneurial and creative youths.
Young entrepreneurs in this country work about
12.5 hours daily
, on average.
They also have the highest brand loyalty as they consider only one brand when buying products.
M
i
l
l
e
n
n
i
a
l
s
in the region "are generally less interested in traditional forms of democracy, showing no interest in
political parties."
KUWAIT
Tech savvy
m
i
l
l
e
n
n
i
a
l
s
in Kuwait account for over
15% of the
country's total population. More than half of these tech savvy
m
i
l
l
e
n
n
i
a
l
s
are men.
Up to
34% of tech savvy
m
i
l
l
e
n
n
i
a
l
s
in Kuwait shop online.
Around 73% of tech savvy youths in Kuwait are optimistic "about their future
in their country."
They are also ambitious. Up to
30% of Kuwait
m
i
l
l
e
n
n
i
a
l
s
are willing to sacrifice personal life for career.
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