During the Great Recession, while most of the restaurants in the US and Canada saw a decrease in the number of visitors and diminished profits, the Panera's share price grew by 26% between 2008 and 2009.
The reason behind that was the aggressive strategy implemented by the company's CEO, Ronald Shaich.
He decided to take advantage of the low cost of rent and real estate to open 191 locations in 40 states of the US and Ontario, Canada.
They also put a much bigger emphasis on their digital strategies and the promotion of clean and organic food.
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