Research Outline

Finding and Purchasing Antibodies and Reagents

Goals

To understand how scientific researchers are finding and purchasing antibodies and reagents for their research, are most going directly to manufacturers they know and buying using online shops?

To compile a list of the top secondary antibody manufacturers/suppliers

To understand the market and competitors of Rockland Immunochemicals

in order to inform a new business prospect, particularly related to how to update the features of their website.

Early Findings

Our initial research to understand how scientific researchers are finding and purchasing antibodies and reagents revealed insights. Here are the key pieces of information we found:

Purchasing and Finding Antibodies and Reagents

  • Product information and validation data can be difficult to decipher for scientists, suggesting the importance of making sure that this information and data are easily accessible features on a website.
  • It is also difficult for scientists to know when a search for a particular antibody or reagent has become exhausted, suggesting the importance of key words that can be used in search engines and linked to a website to help scientists to find antibody and reagent products that are available very quickly.