Aardvark Straws

• Aardvark Straws was acquired in 2018 by Hoffmaster Group, "a leading U.S. manufacturer of premium disposable tableware based in Oshkosh, Wisconsin."
•  Hoffmaster is very close-lipped about financials and spending. Therefore, finding marketing metrics, especially financial statistics, proves very difficult if not impossible.

Marketing Tactics

• Aardvark includes on their official website an "Advocates" page that allows both organizations and individuals to sign up to help increase awareness of plastic pollution. The page includes marketing materials and resources to help restaurants make the switch to paper straws.
• The company primarily focuses on the superiority of their straws over all others. Aardvark establishes their straws as gluten free, 100% made in the US, durable, and FDA approved.

Marketing Metrics

• Aardvark Straws has run four different advertising campaigns on Facebook. The most recent advertisement was run for four days in July 2019.
•  Searching several databases reveals that Aardvark has not created many, if any, advertising campaigns.

Influencer Strategy

• It does not appear that Aardvark is actively using influencer marketing.
• In 2016, Erin Cullum wrote an article containing Aardvark Straws and a link to the company's product line for the website PopSugar.

Social Media Strategy

•  Instagram is used in two primary ways. First, Instagram is used to showcase the company's straws in very appealing situations increasing the attractiveness of the products. The second usage is to advertise discounts to Instagram followers. Aardvark has a modest 4,876 followers and 720 posts on the platform.
•  Pinterest is used similarly to Instagram and Aardvark has 413 followers.
• The company utilizes Facebook for advocacy of using paper straws rather than plastic straws.
• Twitter is utilized similarly to Facebook to promote awareness of paper straws.