Australia

• Ultivite multivitamin products are some of the biggest sellers in Australia. These products were initially launched in 1990, and Ultivite for women, which was launched first, became the flagship of the company.
• In 2018, Swisse had 19.9% of the market share in Australia.
• In 2020, Swisse launched its first hemp-based line of products in association with Bod Australia, which could bring the company closer to younger consumers.
• Swisse is perceived as Australian-Made, and consumers expect that products from such a brand have been tested before they were placed on the market.
• Consumer focus groups in Australia have reported that they trust known brands more, regardless of their origin. However, the fact that Swisse is well-known and perceived as an Australian brand increases consumer trust.
• Furthermore, a majority of consumers show loyalty toward the brand, and a reluctance to switch brands.

China

• Swisse has been present in China since 2014 when it started selling its products through eCommerce.
• After becoming part of the H&H group, it officially launched in China, where it was named the "number 1 import brand for nutrition and health food" in 2018.
• As the presence of the brand grows, so do the local stores. In 2019, Swisse launched its first flagship store in Shanghai.
• In 2018, China represented 36.6% of total global sales for Swisse.
• The company has partnered with pharmacies and personal care stores in China to offer its products.
•  Digital marketing is especially noticeable in China, where consumers use this media to evaluate their product purchases.
• Despite this, high-traffic locations such as airports are places were advertisement is strategically placed to reach more customers.
• The brand has been constantly associated with positive and inspirational activities.
• Overall, Chinese consumers perceive Australian brands as clean and green, which makes the marketing of the "Australian brand" instrumental.

Australia & China

• The brand has recently focused on the under 28 population in both markets.