Shoppify

Strength

• Shopify has significant market coverage. The platform powers over one million businesses in more than 175 countries and is trusted by brands such as Allbirds, Gymshark, Heinz, Staples.
• The platform is easy to use, and it integrates well with other apps.
• They have the most versatile retail POS for unifying in-store and online sales. One million businesses use Shopify to unify their sales wherever they sell. As a result, these business record a 30% increase in revenue year over year.
• Their point of sale solution has advanced inventory features that allow users to "Generate purchase orders and transfer stock based on inventory forecasts and performance. " It also has unified reporting and custom staff permission.
• Their Lite Plan’s ‘Buy Button' allows users to sell products on other websites easily. .
• Shopify has an built-in email marketing tool that allows users to host up to 2,500 subscribers for free.

Weakness

• Shopify charges users of "third-party payment gateway" transaction fees unlike some of its rivals who don’t charge any transaction fees, notwithstanding the payment gateway used.
• Also, there are instances where users have to install a paid-for app to get the functionality they need.
• Shopify's three options limit per product is also not ideal.

Summary

• During the initial hour of research, we were able to provide some strengths and weaknesses of Shopify Developer platform. Additional hours of research is required to provide more strengths and weaknesses as well as opportunities and threats
• We will also need more hours of research to provide a comprehensive SWOT analysis for the remaining SaaS developer platforms. (HubSpot, Slack, Salesforce, Marketo, and Wix.)