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Research Outline

Prepared for Randy K. | Delivered February 4, 2020

Take-Out Restaurant Statistics

Goals

To create an investor pitch for a new take-out restaurant by researching the percentage of sales of pick-up orders in restaurants compared to delivery, dine-in, drive-thru, and catering; take-out customers data (demographics, work type, segment, income), and top 25 regional restaurants (U.S.) in the industry with the highest take-out sales.

Early Findings

Sales of Pick-up Orders

  • According to a study by CHD Expert, take-out for a pick-up was predicted to create $124 billion in sales in 2019.
  • This same study indicated that take-out for direct delivery, delivery to a third-party, and catering would only account for $32 billion, $13 billion, and $40 billion respectively.
  • When ordering food online, 34% of customers spend an average of at least $50 per order.
  • Sales in fast-casual restaurants are growing at least 3x the number of other types of restaurants.
  • The mobile app Ritual specializes in take-out recently saw over $1 million orders in two months for North America. While we know this isn’t specifically U.S., we included it because it speaks a rise in sales of take-outs.

Take-Out Customers

  •  59% of customers that order take-out or delivery are Millennials.
  •  35% of Millennials surveyed say they use discounts or codes when ordering take-out and 37% are loyal when there are loyalty programs.
  • Millennials are more willing to visit restaurants with new flavors, cuisines, or ethnic food than Gen Xers, Gen Zers, and boomers.
  •  63% of households that make more than $75,000 dine out.
  •  52% of customers who are working full or part-time jobs go out once a week.

Highest Take-Out Sales Restaurants

  • There was less information on the revenue of top take-out restaurants. We were able to find statistics on fast-casual restaurants for 2015 sales.
  •  Restaurant Business provides a study of 40 of the top fast-casual restaurants in 2015 for U.S. sales with the Top 10 including: Jason’s Deli, Jersey Mike’s Subs, Qdoba Mexican Eats, Wingstop, Five Guys Burgers, Zaxby’s, Jimmy John’s, Panda Express, Chipotle, and Panera.
  • A more updated list of 40 fast-casual restaurants that doesn’t cover the 2015 restaurants, includes restaurants that feature more specialty foods, ethnic foods, and locally sourced produce.
  •  Top markets for fast-casual restaurants are: New York, Los Angeles, Dallas-Ft. Worth, Chicago, and Washington D.C.
  • Fast-casual restaurants that saw growth in 2019 were Sweetgreen saw $1 billion in sales and Dig Inn’s amount rose to $71.5 million