Importance of Corporate Trust, Speed, Passion, and Proactivity


To provide examples of behaviors (in a corporate environment) that demonstrate trust, speed, passion, and proactivity. We will also look at the importance of each of those traits for business operations.

Early Findings

Trust in Business

  • Some of the best leadership behavior for building trust include being transparent, leading by example, engaging and promoting employee engagement, and recognizing excellence.
  • Leader behavior has a big impact on work culture and trust, as employee often look up to people in higher position for guidance.
  • When a leader reinforces their words with actions, it shows employees that their leaders are serious, which drives trust.
  • When a leader is open and honest, their behavior assures people that there is nothing to hide. Lack of transparency, on the other hand, makes people believe that there is a hidden agenda.
  • Building relationships at work can also greatly improve productivity
  • According to INC, people that have friends at work are 43% more likely to receive recognition for their work.
  • When leaders recognize that one of their employees has done well in their work, it boosts morality, happiness and promotes the productivity of the whole team.

Importance of Trust in Business

  • According to Paul J. Zak, Founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University, "people at high-trust companies report 74% less stress, 106% more energy at work, 50% higher productivity, 13% fewer sick days, 76% more engagement, 29% more satisfaction with their lives, and 40% less burnout."
  • Moreover, trust is good for morale and motivation and builds teamwork and collaboration. It also increases efficiency, speed and the loyalty of employees.
  • Trust is also a good driver of profit, as employees that work in companies they trust have increased productivity, which decreases cost.

Research proposal:

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