Wonder
Log in
Research Outline
Prepared for Andrey C. | Delivered March 10, 2020
Tampa Bay Tourist Profile
Review your project details
Goals
To provide the Tampa Bay visitor demographics, psychographics, device usage habits, purchase journey, and online behavior.
View less
Early Findings
As we were unable to obtain demographic information specific to the Tampa Bay visitor during our initial search, we provided demographics of the Central West Florida visitor.
DEMOGRAPHICS
Age
The breakdown of Central West Florida tourist age:
18-34:
24%
35-54:
33%
55+:
39%
Average age:
49 years
Household Income
The breakdown of Central West Florida tourist household income:
<$50,000:
23%
$50,000 — $74,999:
18%
$75,000 — $99,999:
16%
$100,000 — $149,999:
23%
>$150,000:
20%
Top Origin States
Over three in five (
61.4%
) tourist visiting Tampa Bay are domestic tourists.
The top five states and their share of tourists visiting Central West Florida:
Georgia:
10%
New York:
9%
Illinois:
7%
Pennsylvania:
7%
Ohio:
6%
MODE OF TRAVEL
Over one in three (
37%
) of tourists travel by air and
63%
travel to Central West Florida by other modes.
TOP ACTIVITIES
The top activities of tourists in Central West Florida:
Beach/ Waterfront:
46%
Visit Friends/Relatives:
47%
Culinary/Dining Experience:
33%
Shopping:
21%
Nightlife:
15%
Parks (national/state):
13%
Touring/Sightseeing:
12%
View less