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Research Outline

Prepared for DROR M. | Delivered August 21, 2019

Targeted TV Advertising

Goals

Understand the current market outlook for targeted TV advertising including current and future market, main players, Viaccess-Orca competitor's achievements and focus in targeted TV advertising with a focus on the Telecommunication industry in Europe, Latin and Asia-Pacific.

Early Findings

Targeted TV advertising Market

  • The Global Targeted TV market is expected to be worth $3.3 billion by 2020.
  • According to SpotX the European Targeted TV market will be worth €825 million by 2020 with the UK worth €250 million, France worth €240 million, Germany worth €125 million, and Spain and Italy both worth €105 million.
  • Targeted TV is also referred to addressable TV or Connected TV (CTV).