Targeted TV Advertising
Delivered August 21, 2019. Contributor: Rosalyn D.
Goals
Understand the current market outlook for targeted TV advertising including current and future market, main players, Viaccess-Orca competitor's achievements and focus in targeted TV advertising with a focus on the Telecommunication industry in Europe, Latin and Asia-Pacific.
Early Findings
Targeted TV advertising Market
- The Global Targeted TV market is expected to be worth $3.3 billion by 2020.
- According to SpotX the European Targeted TV market will be worth €825 million by 2020 with the UK worth €250 million, France worth €240 million, Germany worth €125 million, and Spain and Italy both worth €105 million.
- Targeted TV is also referred to addressable TV or Connected TV (CTV).
Proposed next steps:
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Due to the limited amount of information available, we suggest continuing research with an analysis of market growth and future outlook, a list of key players in the industry, and an analysis of what Viaccess-Orca competitor's achievements and focus is in targeted TV advertising.