Research Outline

Comunication Strategy Competitive Analysis

Goals

Identify the company vision, brand promise, value proposition, strapline or tagline, three key messages, target audience, markets of operation, market positioning, examples of tier 1 press coverage, and communication successes for the following companies:
  • Pemac (US)
  • Entrata (US)
  • RealPage (US)
  • MRI (US)
  • HappyCo (US)
  • JLL (US)
  • Re-Leased (US)
  • AppFolio Property Manager (US)
  • Yardi Breeze (US)
  • Propeller (UK)
  • StarRez (Australia)
  • Arthur Online (UK)
  • Property Me (Australia)
  • Managed App (Australia)
  • Moxo (US)
  • Condo Control (US)
  • Buildium (US)
  • Propertyware (US)
  • FixFlo (UK)
  • Repit (UK)
  • Gofmx (US)
  • Maintenance Care (US)
  • Mareon from Aareon (Germany)
  • Doozer (Germany)
  • Casavi (Germany)
  • Relay GmbH (Germany)
  • BTS Software GmbH & Co. KG (Germany)
  • Immo Office (Germany)