TD Bank


To get informed about TD Bank, the brand health, publicly statements related to their 2020/2021 marketing goals, how these marketing goals differ in the United States and Canda, and how TD Bank promotes their online banking services against other online/digital banks, such as Ally and Marcus.

Early Findings

Overview: TD Bank Group

Overview: TD Bank - US

  • TD Bank in the United States offers a broad range of banking services: personal banking, small business banking, commercial banking, and investing & wealth management.
  • Value proposition: "TD Bank, America's Most Convenient Bank®."
  • TD Bank is "one of the 10 largest banks in the U.S., with over 27,000 employees and deep roots in the community dating back more than 150 years."
  • The Bank offers banking products/services to more than 9 million customers in the United States.
  • TD Bank has 1,250 convenient locations in the United States alone.

Brand Health

  • The bank's annual revenue increased from C$34.32 billion in 2016 to reach C$41.07 billion in 2019. This growth in annual revenue highlights the bank's profitability and health as a brand.
  • Similarly, the number of customers increased from 24 million in 2015Q1 to reach 26 million in 2020Q1. This is another example of TD brand health.

TD Bank Competitors: Online Banks

Summary of Our Early Findings Relevant to The Goals

  • Our initial hour of research indicated that there is no publicly available information surrounding public statements about the bank's marketing goals for 2020/2021 and how these statements differ in the United States vs. Canada.
  • Since the online banks we found earlier, including TD Bank, are the best online banks, we assumed that these banks are the main competitors to TD Bank, as they offer the same services (online banking), have similar APY, and serve the same geographies (North America).
  • We defined North America as being the United States and Canada only.
  • Our recommendations are based on our findings in early research.

Proprietary Research Databases

  • In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.

Proposed next steps:

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