TDS TELECOMMUNICATIONS

OVERVIEW

• TDS Telecommunications offers high-speed internet, phone, and television services to U.S. customers in over 900 "rural, suburban, and metropolitan communities."
• Currently, TDS Telecommunications has more than 1.2 million connections across the U.S.
• The company is headquartered in Madison, Wisconsin and employs approximately 2,700 people.

OFFERS

• Offers may vary based on location, as one must input an address or zip code on the website to see local deals.
• Internet only can be obtained through TDS Telecommunications for as low as $39.95 per month.
• Internet and phone is priced starting at $49.95 per month.
• Internet and television is priced starting at $77.95 per month.
• Internet, television, and phone is priced starting at $97.95 per month.
• In one area, TDS customers can receive a Triple Play (internet, television, and phone) bundle for $77.94 per month for two years (about $20 off regular price).
• New customers receive a two-year price lock, free installation, 24/7 tech support, and a 30-day money back guarantee.

DIGITAL MARKETING TACTICS

• TDS Telecommunications uses blogs and social media to "connect with customers, readers and prospects."
• Its TDS Connect blog is for residential consumers and provides " information about how TDS can keep [them] connected in the home with Internet, TV, TDS Fiber, DVR and phone services and solutions."
• Its TDS Connect Business blog is for business consumers and provides information on "business communications services and solutions."
• Both blogs are shared on social media to include LinkedIn, Facebook, and Twitter.

• A competitive landscape has been initiated on the attached spreadsheet.