Wonder

Research Outline

Prepared for Tegan C. | Delivered September 28, 2019

TDS Telecommunications: Competitive Analysis

Goals

To obtain a competitive analysis of TDS Telecommunications, CenturyLink, Spectrum, EarthLink, and DISH to include information about each company's messaging, offers (coupons, discounts, benefits, etc.), target market, differentiators, and digital marketing tactics, along with what customers like about each company for the purposes of better understanding the market. 

Early Findings

TDS TELECOMMUNICATIONSOVERVIEWTDS Telecommunications offers high-speed internet, phone, and television services to U.S. customers in over 900 "rural, suburban, and metropolitan communities."
Currently, TDS Telecommunications has more than 1.2 million connections across the U.S.
The company is headquartered in Madison, Wisconsin and employs approximately 2,700 people. 
OFFERSOffers may vary based on location, as one must input an address or zip code on the website to see local deals.
Internet only can be obtained through TDS Telecommunications for as low as $39.95 per month.
Internet and phone is priced starting at $49.95 per month.
Internet and television is priced starting at $77.95 per month.
Internet, television, and phone is priced starting at $97.95 per month.
In one area, TDS customers can receive a Triple Play (internet, television, and phone) bundle for $77.94 per month for two years (about $20 off regular price). 
New customers receive a two-year price lock, free installation, 24/7 tech support, and a 30-day money back guarantee.
DIGITAL MARKETING TACTICSTDS Telecommunications uses blogs and social media to "connect with customers, readers and prospects."
Its TDS Connect blog is for residential consumers and provides " information about how TDS can keep [them] connected in the home with Internet, TV, TDS Fiber, DVR and phone services and solutions."
Its TDS Connect Business blog is for business consumers and provides information on "business communications services and solutions."
Both blogs are shared on social media to include LinkedIn, Facebook, and Twitter. 
A competitive landscape has been initiated on the attached spreadsheet. 