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Interactive Video vs Gaming

Delivered October 4, 2019. Contributor: Teresa W.

Goals

To understand the video landscape vs the gaming landscape in terms of time spent and money spent interacting with each perceptions of the interactive video market, current market size and projections, key players, and possible case studies.

Early Findings

Video Game Interaction

  • A recent report shows that adults 18+ who play at least one video game per week spend slightly over 7 hours per day playing video games, globally.
  • Adults ages 18-25 average 7.78 hours per day, up from 7.08 in 2018.
  •  Ages 26-35 average 8.21 hours per day, up from 6.51 in 2018.
  •  Ages 36-45 average 7.76 hours per day, up from 6.17 in 2018.
  •  Ages 46-60 averge 6.32 hours per day, up from 5.1 in 2018.
  •  Ages 60+ average 5.63 hours per day, up from 4.93 in 2018.
  •  Female players average 6.28 hours per day while male players average 7.89 hours per day.
  • Players in the United States average 7.61 hours per day.
  • Players in the UK average 6.76 hours per day.
  •  Germans average 7.98 hours per day.
  • Players from France average 6.97 hours per day.
  • Players from Italy average 6.78 hours per day.
  • Players from Japan average 6.88 hours per day.
  • Players from South Korea average 6.69 hours per day.

Video/Media Interaction

  • A recent survey from Nielsen found that on average, Americans spend 11 hours per day cosuming media.
  • Of the 11 hour per day, 5.57 hours is spent on video.
  • Approximately 4:46 hours is spent on television or time shifted TV.
  • About 46 minutes is spent watching video on TV connected devices.
  • Around 35 minutes is spent on watcing video from a computer, smartphone, or tablet.
  • Another report by Limelight Networks, estimated online video viewing habits at 6.75 average hours per week globally.
  • LimeLight reports that women watch 8.41 hours per week of broadcast video compared to men at 7.63 hours per week.
  • According to the LimeLight report, people in the US spend 8.38 hours per week viewing online video and 10.33 hours per week watching broadcast video.
  • People in the UK spend 5.85 hours per week viewing online video and 8.46 hours per week watching broadcast video.
  • People in Germany spend 5.04 hours per week viewing online video and 6.83 hours per week watching broadcast video.
  • People in France spend 5.45 hours per week viewing online video and 9.38 hours per week watching broadcast video.
  • People in Italy spend 5.87 hours per week viewing online video and 9.83 hours per week watching broadcast video.
  • People in Japan spend 5.17 hour per week viewing online video and 5.96 hours per week watching broadcast video.
  • People in South Korea spend 6.29 hours per week viewing online video and 7.84 hours per week watching broadcast video.

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