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Research Outline
Prepared for Mike D. | Delivered October 4, 2019
Interactive Video vs Gaming
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Goals
To understand the video landscape vs the gaming landscape in terms of time spent and money spent interacting with each perceptions of the interactive video market, current market size and projections, key players, and possible case studies.
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Early Findings
Video Game Interaction
A recent report shows that adults 18+ who play at least one video game per week spend slightly over
7 hours per day
playing video games, globally.
Adults
ages 18-25
average 7.78 hours per day, up from 7.08 in 2018.
Ages 26-35
average 8.21 hours per day, up from 6.51 in 2018.
Ages 36-45
average 7.76 hours per day, up from 6.17 in 2018.
Ages 46-60
averge 6.32 hours per day, up from 5.1 in 2018.
Ages 60+
average 5.63 hours per day, up from 4.93 in 2018.
Female players
average 6.28 hours per day while male players average 7.89 hours per day.
Players in the
United States
average 7.61 hours per day.
Players in the
UK average
6.76 hours per day.
Germans
average 7.98 hours per day.
Players from
France
average 6.97 hours per day.
Players from
Italy
average 6.78 hours per day.
Players from
Japan
average 6.88 hours per day.
Players from
South Korea
average 6.69 hours per day.
Video/Media Interaction
A recent survey from Nielsen found that on average, Americans spend
11 hours per day
cosuming media.
Of the 11 hour per day,
5.57 hours
is spent on video.
Approximately
4:46 hours
is spent on television or time shifted TV.
About
46 minutes
is spent watching video on TV connected devices.
Around
35 minutes
is spent on watcing video from a computer, smartphone, or tablet.
Another report by Limelight Networks, estimated online video viewing habits at
6.75 average hours
per week globally.
LimeLight reports that
women watch 8.41 hours per week
of broadcast video compared to men at 7.63 hours per week.
According to the LimeLight report, people in the US spend
8.38 hours per
week viewing online video and 10.33 hours per week watching broadcast video.
People in the UK spend
5.85 hours
per week viewing online video and 8.46 hours per week watching broadcast video.
People in Germany spend
5.04 hours
per week viewing online video and 6.83 hours per week watching broadcast video.
People in France spend
5.45 hours
per week viewing online video and 9.38 hours per week watching broadcast video.
People in Italy spend
5.87 hours
per week viewing online video and 9.83 hours per week watching broadcast video.
People in Japan spend
5.17 hour per
week viewing online video and 5.96 hours per week watching broadcast video.
People in South Korea spend
6.29 hours
per week viewing online video and 7.84 hours per week watching broadcast video.
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