• A review of the websites of the top 9 florists in Tel Aviv did not uncover any that promote regular subscription services.
• While there is no information available in the public sphere on flower subscriptions in Tel Aviv, or even in Israel, there are US trends that may be of interest.

Global Trends

• The floral gifting market in the US is expected to grow at a CAGR of over 5% during the period 2020–2025.
• A research report on the floral gifting industry outlook for 2020 – 2025 gives the following information about prospective buyers.
• "Technological changes in retail, aggressive brand-building strategies and the surprise element that is attached to subscriptions have made them the ideal instrument for gifting."
• Subscription services are a practical solution with consumers who simply want to place an order for a period, identify the frequency of delivery, and then accept delivery are gaining traction.
• Floral companies are "evolving into service providers and iterating their offerings."

Success Elements in floral Subscriptions

• Subscription players are on the leading edge of players in the market. They follow trends and changing demands closely.
• Most subscription florists "follow sustainable practices and source flowers locally"
• Often the elements in the bouquet are both seasonal and in keeping with the taste of the customer. Florists are using compostable or biodegradable packaging.
• All of these decisions contribute to new companies' success in getting funding.