Prepared for Guy S. | Delivered October 14, 2020
Tel Aviv Flower Market
To determine whether Tel Aviv is a suitable market for a flower subscription service by determining both competitors and demand in the metro city area.
A review of the websites of the
top 9 florists in Tel Aviv
did not uncover any that promote regular subscription services.
While there is no information available in the public sphere on flower subscriptions in Tel Aviv, or even in Israel, there are
that may be of interest.
The floral gifting market in the US is expected to grow at a
CAGR of over 5%
during the period 2020–2025.
on the floral gifting industry outlook for 2020 – 2025 gives the following information about prospective buyers.
"Technological changes in retail, aggressive brand-building strategies and the
surprise element that is attached to subscriptions
have made them the ideal instrument for gifting."
Subscription services are
a practical solution
with consumers who simply want to place an order for a period, identify the frequency of delivery, and then accept delivery are gaining traction.
Floral companies are "evolving into
service providers and iterating their offerings
Success Elements in floral Subscriptions
Subscription players are on the
leading edge of players
in the market. They follow trends and changing demands closely.
Most subscription florists "follow
and source flowers locally"
Often the elements in the bouquet are both
and in keeping with the taste of the customer. Florists are using compostable or biodegradable packaging.
All of these decisions contribute to new companies'
success in getting funding
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