Eroad - TAM

Goals

To provide the total addressable market for the four different use cases of Eroad, including trailers, waste bins (e.g., a skip bin at a building site), freight cages, and construction equipment.

Early Findings

New Zealand Commercial Truck (Estimate)

  • A truck is an American term for a trailer.
  • In general, there were about 153 million public, private, and commercial trucks registered in the United States.
  • In 2018, the United States had 36.9 million trucks registered and used for business purposes, excluding government and farm.
  • This represented 24.2% of all trucks registered in the country.
  • We have calculated the number of commercially registered trucks in New Zealand to be equal to 551,137.

Summary

In our initial hour of research through credible news sources, publications, and industry reports, we were unable to find a pre-compiled source containing the number of commercially registered trailers in New Zealand or Australia. As a result of this, we have leveraged the statistics for the United States and the US and New Zealand population to obtain an estimated value for the number of commercially registered trucks in New Zealand.
Please select one or more of the options provided in the proposed scoping section below.

Triangulation

  • The number of commercially registered trucks (trailers) in the US in 2018 = 36.9 million.
  • The population of the US in 2018 =327,096,265.
  • The population of New Zealand in 2018 =4,885,500.
  • Therefore, the number of commercially registered trucks in New Zealand (in comparison to the US) is given by [ {4,885,500 × 36.9 million} ÷327,096,265] = 551,137 trucks.

Proposed next steps:

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