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Research Outline

Prepared for Jen T. | Delivered November 14, 2019

3D Institute

Goals

To obtain a company overview of 3D Institute, including the name of their current CMO and c-suite executives, the current agency of record, an overview of the products/services they offer, their locations and the city and state where the headquarters are located, their employee base, their annual revenue, and a competitive set.

Early Findings

Company Overview and Background

  • For the purposes of this research, the 3D Institute has been identified as this company, also known as 3-Dimensional Coaching.
  • Founded in 2014, "the 3D Institute was established...to come alongside sport administrators in a quest to help meet the growing professional development needs of the international coaching community".
  • The 3D Institute is an e-learning company headquartered in Orlando, Florida.
  • Because they are an e-learning company, the 3D Institute has no other physical locations beyond their HQ in Florida.
  • The company is active on social media, with accounts on Facebook and Twitter.

Services Offered

  • The organization offers a variety online courses both for certification and for college credit.
  •  These courses include 3D Coaching for Administrators, 3D Coaching Essentials (for credit), two different 3D Coaching Courses (one for college credit and one for certification), and Shaping Culture Using the 3D Framework.
  • While some courses are free or can be paid through the student's university, the others range in price from $20 to $45.
  • Additionally, they offer a number of workshops, also taught online. These are taught by several certified presenters, including Dr. Jeff Duke, Mark Hull, and Wes Simmons.
  • Workshops are offered throughout the country, and can be requested via the company website. They are available in every U.S. state.
  • Workshops which have already been scheduled can be viewed on the website's calendar, including the date, location, and presenter name(s).

Leadership Team