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Research Outline
Prepared for Jen T. | Delivered November 11, 2019
Augusta Sportswear
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Goals
To learn about Augusta Sportswear including a company overview, current CMO, current agency of record, locations, products, value proposition, annualized revenue, C-suite, and headquarters.
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Early Findings
Augusta Sportswear
, headquartered in Grovetown, Georgia, is a privately held designer and manufacturer of high-performance sports, spirit, and fitness clothing for teams, coaches, athletes, and corporations.
The company was founded in
1977
operating in the back of a tailor shop in Augusta, GA. It now operates
facilities
in Georgia, Ohio, Kansas and Washington state and employes over
1,700
.
The Augusta family of
brands
includes Augusta Sportswear, Holloway, HighFive, Pacific Headwear, and Russell Athletic.
The company's
mission
is "mission to inspire a physically fit lifestyle, healthy families and connected communities."
The current C-suite of Augusta included:
Dave Elliot
-CEO;
Robert Iorio
-CFO; and
Derek Ernst
-CCO.
Marketing professionals on the Augusta leadership team include
David Georke
-VP of Marketing and
Mark Vondenhuevel
-SVP of Marketing and Merchandising.
Augusta is a privately held company. Therefore, it is not required to publish financial data. However, it is estimated the company has an annual revenue of
$59.2 million
.
They have active social media profiles on
Facebook
,
Instagram
,
Twitter
, and
YouTube
.
In August, the company announced its acquisition of
Pacific Headwear
, a private company located in Coburg, Oregon. According to Dave Elliot, CEO of Augusta, "The acquisition of Pacific Headwear enables us to provide our customers with a compelling head to toe solution that delivers on our commitment to be a one-stop solution for our customers."
Competitors
of Augusta include TeamWork Athetic Apparel, Mizuno, Gear for Sports, and
Champion Teamwear
.
In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address the stated goals.
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