Augusta Sportswear

Goals

To learn about Augusta Sportswear including a company overview, current CMO, current agency of record, locations, products, value proposition, annualized revenue, C-suite, and headquarters.

Early Findings

  • Augusta Sportswear, headquartered in Grovetown, Georgia, is a privately held designer and manufacturer of high-performance sports, spirit, and fitness clothing for teams, coaches, athletes, and corporations.
  • The company was founded in 1977 operating in the back of a tailor shop in Augusta, GA. It now operates facilities in Georgia, Ohio, Kansas and Washington state and employes over 1,700.
  • The Augusta family of brands includes Augusta Sportswear, Holloway, HighFive, Pacific Headwear, and Russell Athletic.
  • The company's mission is "mission to inspire a physically fit lifestyle, healthy families and connected communities."
  • The current C-suite of Augusta included: Dave Elliot-CEO; Robert Iorio-CFO; and Derek Ernst-CCO.
  • Marketing professionals on the Augusta leadership team include David Georke-VP of Marketing and Mark Vondenhuevel-SVP of Marketing and Merchandising.
  • Augusta is a privately held company. Therefore, it is not required to publish financial data. However, it is estimated the company has an annual revenue of $59.2 million.
  • They have active social media profiles on Facebook, Instagram, Twitter, and YouTube.
  • In August, the company announced its acquisition of Pacific Headwear, a private company located in Coburg, Oregon. According to Dave Elliot, CEO of Augusta, "The acquisition of Pacific Headwear enables us to provide our customers with a compelling head to toe solution that delivers on our commitment to be a one-stop solution for our customers."
  • Competitors of Augusta include TeamWork Athetic Apparel, Mizuno, Gear for Sports, and Champion Teamwear.
  • In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address the stated goals.

Proposed next steps:

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Our initial research indicates that there is very little published information regarding the history of Augusta Sportswear. However, there are quite a few press releases regarding acquisitions and technology adoption by the company. Therefore, we recommend further research to identify 5-7 press releases or news articles that discuss the company's acquisition history and technology the company has adopted.
We were also unable to locate a CMO for Augusta, however, we were able to identify the VP of Marketing and the SVP of Marketing and Merchandising. We suggest further research to provide a biographical sketch of each person to include previous work, education, and recent news about each.
In addition, we propose further research to identify 7 competitors of Augusta Sportswear. For those competitors, we will provide their names, their website page, why they are a competitor, and their value proposition. Once we have identified the competitors, we will proceed with a competitive landscape on them, placing 2 companies in each landscape (we WILL include Augusta Sportswear in the CL which will give us 8 companies in total to analyze). For each competitor, we will provide their competitive advantage, their strengths, their perceived weaknesses, any publicly available revenue, and cities/countries where they have a footprint.