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Back Yard Burgers

Goals

To obtain a company overview of Back Yard Burgers, including the name of their current CMO and c-suite executives, the current agency of record, their locations and the city and state where the headquarters are located, their annual revenue, and a competitive set.

Early Findings

Company Overview and Background

  • Back Yard Burgers was founded in 1987 in Cleveland, Mississippi.
  • The first Back Yard Burgers was opened by Lattimore M. Michael inside of his grocery store, where he "started serving one-of-a-kind, homemade hamburgers".
  • The company makes all of their burgers from 100 percent black Angus beef, with each order cooked individually on a grill.
  • The company is active on social media, with accounts on Twitter, Facebook, and Instagram.
  • Back Yard Burgers has an estimated annual revenue of $120 million.

Restaurant Locations

Company Leadership

Proposed next steps:

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