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Research Outline

Prepared for Jen T. | Delivered November 7, 2019

Broken Yolk Cafe Company Analysis

Goals

To understand everything there is to know about the Broken Yolk Cafe, including, but not limited to, their current CMO , competitive set , company overview , locations , annualized revenue , employee base , headquarters , and current agency of record.

Early Findings

During our preliminary research, we were able to provide an overview of the Broken Yolk Cafe including a brief history, locations , annualized revenue , employee base , and headquarters . In addition, it does not seem the chain has a CMO, however, they do have a marketing director, so we provided their information as well. Below is an overview of our early findings.

Overview

  • The Broken Yolk Cafe is a breakfast and lunch restaurant chain founded in 1979 in San Diego, California.
  • In 2009, the restaurant was featured on an episode of "Man vs Food" on the Travel Channel that expanded the chain's growth.
  • The restaurant is known for many of their breakfast dishes, including their Benedicts, omelets, and biscuits and muffins.
  • The restaurant now allows for franchising.

Locations

Revenue

  • The owner of the restaurant chain, John Gelastopoulos, in February stated that each of the 32 locations at the time makes about $2 million in revenue annually.
  • So if we take $2 million and multiply it by 32 (for each store), that is about $64 million in revenue annually for the chain as a whole.
  • Now that there are 34 locations nationwide, we can assume that they too make roughly $2 million annually, like the rest of the locations, bringing the total revenue up to roughly $68 million annually.

Employee Base

  • As of February 2019, there were 30-35 employees at the corporate office and 10 employees at corporate headquarters.
  • The restaurant's LinkedIn profile states that they have between 1,001-5,000 employees.

Director of Marketing

  • The restaurant does not list their C-suite executives on their website, but from the employees that are active on LinkedIn, it seems that the closest position is the Director of Marketing.
  • The current Director of Marketing for the Broken Yolk is Lisa Erickson.

Proprietary Research

  • In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.