Cincinnati Zoo

Goals

To have a comprehensive overview on the Cincinnati Zoo, which would include their current chief marketing officer, their C-Suite executive team, the number of their locations, their HQ location, their publicly available annualized revenue, their current agency of record for marketing and advertising, their products, and their competitors.

Early Findings

  • The Cincinnati Zoo & Botanical Garden website may be viewed here.
  • The Cincinnati Zoo & Botanical Garden is the second oldest zoo in the United States and ranked as one of the top zoos in the country. It’s a primary destination for families in the Tri-state region.
  • The zoo features more than 500 animal and 3,000 plant species, making it one of the largest zoo collections in the country.
  • There is one location.
  • The marketing director is Chad Yelton.
  • The agency of record is Platinum Marketing Group.
  • Stuart Dornette is the Chairman of the Board.
  • Francie Hiltz is the Vice-Chairwoman of the Board.
  • Otto Badig is the Chairman of the Foundation Board.
  • Thane Maynard is the Zoo Director. He has worked at the zoo for 40 years.

History

  • The Zoological Society of Cincinnati was founded in 1873 and officially opened its doors in 1875, making the Cincinnati Zoo & Botanical Garden the second oldest Zoo in the United States.
  • Part of the public school system in Cincinnati since 1975, the Zoo hosts a four-year college prepatory program Zoo Academy. The Cincinnati Zoo is proud to serve as the leading non-formal science educator in Southwest Ohio. Over 300,000 students participate in the Zoo’s educational programs annually.

Notable Figures

  • Cincinnati Zoo is home to the famous hippo born in captivity, Fiona. There was much doubt that she would survive, but she is now a healthy two-year old. 130 million people have viewed The Fiona Show on Facebook.

Facts & Figures

  • There are 680 adult and 279 teen volunteers at the zoo.
  • For fiscal year ending March 2018, they had $87,487,697 in revenue and $43,780,381 in expenses.

Proposed next steps:

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