Proposed next steps:
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We are suggesting research that continues to build on the initial findings. We will provide in a comprehensive overview, all of the data found so far, so it is available in one easy to read brief (current CMO, number of locations, revenue, and number of employees), and additionally we will provide their current marketing and advertising agency of record, as well as no fewer than 6 recent examples of creatives. Recent will be defined as the past 24 months. Please check this box if we should proceed with this research.
Additionally, we are suggesting research that provides 5 true competitors to Cracker Barrel. For those competitors, we will provide their names, website links, why it is a competitor (why we chose it), and their value proposition. Subsequently, once those 5 true competitors have been identified, we will commence two competitive landscapes (3 competitors in one project, and 2 competitors and Cracker Barrel in the other) and provide a description of the competitor, publicly available revenue, number of locations, number of employees, their competitive advantage, and their weaknesses. Please check this box if we should proceed with this research.
To add value to the entire project, we are also suggesting a targeted media scan for recent news for Cracker Barrel. This will not come from their website, but from credible and reliable news outlets. We will look for controversies, innovations, leadership changes, and other newsworthy events. We will provide no fewer than 10 unique articles. Recent means the past 24 months, prioritizing the most recent to this date. For each article found, we will provide the link, as well as a summary of what the article is about. Please check this box if we should proceed with this research.