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Research Outline
Prepared for Jen T. | Delivered November 15, 2019
Fanatics Company Overview
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Goals
To understand everything there is to know about Fanatics, including their current CMO
,
C-suite
,
competition
,
products
,
current agency of record
,
HQ
,
employee base
,
annualized revenue
,
and locations.
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Early Findings
During our preliminary research, we were able to provide the current position most closely related to the CMO, C-suite, products
,
HQ locations, and number of employees.
C-Suite
The
C-suite
for Fanatics is as follows:
Michael Rubin
-Executive Chairman
Doug Mack
-CEO
Jack Boyle
-Global Co-President, Direct To Consumer
Joe Bozich
-President-Fanatics Brands
Mich Chandlee
-CFO
Steve Davis
-President-Fanatics International
Robin Eletto
-CPO
Cole Gahagan
-Chief Commercial Office
Gary Gertzog
-President-Business Affairs
Matt Madrigal
-Chief Technology and Product Officer
Chris Orton
-Global Co-President Direct to Consumer
Lonnie Phillips
-Chief Customer Officer
Since the company does not have a CMO, the most closely related position would be the Chief Commercial Officer (CCO),
Cole
G
a
h
a
g
a
n
.
Products
Fanatics sells
sports apparel
for a variety of sports and leagues, including the NFL, college sports, MLB, NBA, NHL, NASCAR, soccer, golf,
e
S
p
o
r
t
s
, and more.
Sporting event tickets
can also be bought from the site.
Apparel
ranges from hats, T-shirts, and jerseys to pajamas, sweatshirts, and hats.
HQ
They have multiple
HQ locations
, located in Jacksonville, FL., San Mateo, CA., Manchester, UK., and Tokyo, Japan.
Employees
The company's LinkedIn profile claims that they currently have between 1,001 and 5,000 employees.
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