First Watch


To obtain information about First Watch, including CMO (chief marketing officer), competitive set, company overview , locations, annual revenue, number of employees, and headquarters.

Early Findings

  • First Watch is a restaurant chain that specializes in breakfast and lunch. The company is opening 50 new locations yearly.
  • Technomic published a list of the 500 largest restaurant chains in the United States; in this report, it was revealed that First Watch revenue increased by 31.8% in 2017.
  • Currently, First Watch has 310 restaurants. 256 of these restaurants are owned by companies while 54 of the outlets are franchised.
  • First Watch was acquired first by Catttertton Partners almost 15 years ago. Freeman Spogli & Co then scooped the company in 2011.
  • The company generated annual revenue of $231 million in 2017.

Research proposal:

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