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Research Outline
Prepared for Jen T. | Delivered November 7, 2019
IHOP Company Analysis
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Goals
To understand everything there is to know about IHOP, including their current CMO, locations, annualized revenue, competitive set,
c
u
r
r
e
n
y
agency of record, and employee base.
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Early Findings
During our preliminary research, we were able to determine the current CMO
,
current agency of record
,
locations
,
annualized revenue
,
competitors, and employee base for IHOP. Below is an overview of our early findings.
Overview
IHOP was founded in
1985
and has been in operation for over
61
years.
The breakfast restaurant chain is known for their
world-famous pancakes
.
The restaurants are operated and franchised by
International House of Pancakes, LLC
.
Their philosophy is that everyone should come as they are, "
savor every minute
", "go with the flow", be good to themselves, and "get it anytime".
Their
vision and values include
:
Integrity
Accountability
Excellence
Inclusion
Community
Innovation
Trust
Current CMO
The current CMO of IHOP is
Brad Haley
.
Agency of Record
Droga5
is IHOP's creative agency of record.
Locations
As of 2018, there were a total of
1,750
IHOP restaurants globally.
These restaurants are dispersed among all
50 states
as well as:
District of Columbia
Puerto Rico
Guam
Canada
Mexico
Guatemala
Panama
Lebanon
the Kingdom of Saudi Arabia
Kuwait
the United Arab Emirates
Bahrain
Qatar
Thailand
India
IHOP'S headquarters are located in
Glendale, California
.
Employees
The company's LinkedIn profile states that the restaurant chain has
10,001+
employees.
Revenue
At the end of 2018, the total franchise revenue for IHOP was
199 million
.
Competitors
Competitors
to IHOP include Bakers Square, Country Kitchen, Cracker Barrel, Denny's, and the Original House of Pancakes.
Proprietary Research
In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.
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