Research Outline

Lazydays RV

Goals

To obtain a company overview of Lazydays RV, including the name of their current CMO and c-suite executives, the current agency of record, an overview of the products/services they offer, their locations and the city and state where the headquarters are located, their employee base, their annual revenue, and a competitive set.

Early Findings

Company Overview and Background

Products Offered

  • Lazydays RVs sells a number of RVs, including Class A diesel and gas options, Class B and C options, and a number of others, all of which can be viewed on their website.
  • "Offering the nation’s largest selection of leading RV brands, Lazydays features nearly 3,000 new and pre-owned RVs, more than 400 service bays and two on-site campgrounds with over 700 RV campsites."
  • RVs sold by the company range in price from under $10,000 to over $500,000, and include a variety of floor plans and amenities, such as a fireplace, a washer and dryer, built-in television, exterior kitchen, and more.
  • The company's total 2018 revenue was $608.2 million.

Leadership Team