Longhorn Steakhouse


To obtain a company overview of Longhorn Steakhouse, including the name of their current CMO and other c-suite executives, their agency of record, the location of their headquarters and other restaurants, their annual revenue, a listing of their products, and their competitive set.

Early Findings

Company Overview and Background

  • The website for Longhorn Steakhouse can be found here.
  • Longhorn Steakhouse was founded in Atlanta, Georgia in 1982 under the name Longhorn Steaks.
  • "By 1990, the restaurant had spread throughout the East, Midwest and Southwest United States and Puerto Rico," and in 2007 the company was purchased by Darden Restaurants. It was renamed to Longhorn Steakhouse, and they currently have restaurants throughout the United States.
  • The company can be found on Facebook, Twitter, and Instagram.
  • In 2018, Longhorn Steakhouse reported total sales of $1.8 billion.
  • The company has about 6,500 employees.

Restaurant Menu

  • While Longhorn Steakhouse is known best for their steaks - of which they serve a variety - they also serve a number of other items, including appetizers (such as wings, dips, and stuffed mushrooms), burgers and sandwiches, soups and salads, chicken, seafood, ribs, and desserts.
  • Steaks served at the restaurant include sirloins, chop steaks, flat iron steaks, New York strip steaks, rib eyes, fillets, t-bones, and porterhouses.

Leadership Team

  • The president of Longhorn Steakhouse is Todd Burrowes, who was appointed to the position in 2015.
  • Laura Israel is the director of brand marketing for Darden Restaurants, the parent company for Longhorn Steakhouse.
  • Monika Saxena is the executive vice president and chief marketer at Longhorn Steakhouse.

Proposed next steps:

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We would recommend continued research to provide further and more detailed information concerning Longhorn Steakhouse's background and growth. This will include a detailed overview of the company's origins and how they grew in the years since their founding, how one can open a franchise location and the costs involved in doing so, the total number of locations, a full look at the company's c-suite team, and their current agency of record for their advertising and marketing (along with two to three examples of creatives). Please check this box if we should proceed with this research.
Additionally, we would recommend continued research to provide a complete biography, both personal and professional, of Longhorn Steakhouse's chief marketer, Monika Saxena. Further, we will provide a complete press search for Longhorn Steakhouse, to include 10-12 unique articles and stories published over the past 12-24 months about the company. For each article identified, we will provide the link to it and a brief summary of it. Please check this box if we should proceed with this research.
Finally, we would recommend continued research to identify seven true competitors to Longhorn Steakhouse. For each, we will provide their name, a link to their website, an explanation of why they've been included as a competitor, and their value proposition. Using this information, we will also provide a competitive landscape of these seven competitors alongside Longhorn Steakhouse, including each company's competitive advantage, strengths and weaknesses, revenue data, and the cities/countries where they have a footprint. Please check this box if we should proceed with this research.