Perkins Restaurant and Bakery Company Analysis

Goals

To understand everything there is to know about Perkins Pancake House. This includes, but is not limited to, their current CMO , company overview , locations , headquarters , competition , and annualized revenue.

Early Findings

During our preliminary research, we were able to provide an overview, the current leader of marketing, locations , headquarters , and competition for Perkins Pancake House. Below is an overview of our early findings.

Overview

Marketing

  • While the company does not seem to have a CMO, the current Senior Vice President of Marketing for Perkins is James Pritchard.

Locations

Headquarters

Competitors

  • For of the top competitors to Perkins are Le Macaron French Pastries, Corner Bakery, Golden Krust Caribbean Bakery, and Kolache Factory.

Proposed next steps:

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