Perkins Restaurant and Bakery Company Analysis
Delivered November 11, 2019. Contributor: Elizabeth W.
Goals
To understand everything there is to know about Perkins Pancake House. This includes, but is not limited to, their current CMO
, company overview
, locations
, headquarters
, competition
, and annualized revenue.
Early Findings
During our preliminary research, we were able to provide an overview, the current leader of marketing, locations
, headquarters
, and competition for Perkins Pancake House. Below is an overview of our early findings.
Overview
Marketing
- While the company does not seem to have a CMO, the current Senior Vice President of Marketing for Perkins is James Pritchard.
Locations
Headquarters
Competitors
- For of the top competitors to Perkins are Le Macaron French Pastries, Corner Bakery, Golden Krust Caribbean Bakery, and Kolache Factory.
Proposed next steps:
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