Your Pie

Goals

To gain data points on company Your Pie, including current CMO, current agency, locations, headquarters, and key competitors


Early Findings

  • Fast-casual pizza brand Your Pie has appointed 15-year veteran Lisa Dimson as the company’s first chief marketing officer as they look to build their executive team.
  • Your Pie's HQ is in Athens, Georgia, where they also opened their first store.
  • Key competitors to Your Pie are Pie Five, Pizza Studio, Blaze Pizza, Pieology, PizzaRev, MOD Pizza, Li'l Rizzo's, Amerigo, 800° and Project Pie.
  • Your Pie recently announced adding a new food line, baked pasta, to their menu at all locations.




Proposed next steps:

You need to be the project owner to select a next step.
Provide a report on marketing and ad campaigns Your Pie has ran in the last 24 months
Provide a competitive analysis of 2-3 competitors of Your Pie (if selecting this option, please note which key competitors above are of interest)