Wonder
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Research Outline
Prepared for Jen T. | Delivered November 8, 2019
Your Pie
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Goals
To gain data points on company Your Pie, including current CMO, current agency, locations, headquarters, and key competitors
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Early Findings
Fast-casual pizza brand Your Pie has appointed
15-year veteran Lisa Dimson
as the company’s first chief marketing officer as they look to build their executive team.
Prior to this, marketing was led by
Marketing Director Hassiba Braggs.
Your Pie has
65 locations
, and
50 in development.
Locations are highly
concentrated in the US Southeast
, with expansion outside this area beginning in early 2018.
Your Pie's HQ is in
Athens, Georgia
, where they also opened their first store.
Key competitors
to Your Pie are Pie Five, Pizza Studio, Blaze Pizza, Pieology, PizzaRev, MOD Pizza, Li'l Rizzo's, Amerigo, 800° and Project Pie.
Your Pie recently announced adding
a new food line
, baked pasta, to their menu at all locations.
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