Wonder

Your Pie

Delivered November 8, 2019. Contributor: Jennifer P.

Goals

To gain data points on company Your Pie, including current CMO, current agency, locations, headquarters, and key competitors

Early Findings

Fast-casual pizza brand Your Pie has appointed 15-year veteran Lisa Dimson as the company’s first chief marketing officer as they look to build their executive team. 
Prior to this, marketing was led by Marketing Director Hassiba Braggs.  
Your Pie has 65 locations, and  50 in development.  
Locations are highly concentrated in the US Southeast, with expansion outside this area beginning in early 2018. 
Your Pie's HQ is in Athens, Georgia, where they also opened their first store. 
 Key competitors to Your Pie are Pie Five, Pizza Studio, Blaze Pizza, Pieology, PizzaRev, MOD Pizza, Li'l Rizzo's, Amerigo, 800° and Project Pie.
Your Pie recently announced adding a new food line, baked pasta, to their menu at all locations. 

Proposed next steps:

You need to be the project owner to select a next step.

Provide a report on marketing and ad campaigns Your Pie has ran in the last 24 months

Provide a competitive analysis of 2-3 competitors of Your Pie (if selecting this option, please note which key competitors above are of interest)