Research Proposal

Smart Wool


To have a comprehensive overview on Smart Wool, which would include a company overview, background on the new Chief Marketing Officer, locations they have, their headquarters, products, current agency of record, any competitors, their annualized revenue, and any other publicly available financials.

Early Findings

SmartWool: Overview

  • "Since 1994, SmartWool continues to innovate. From socks featuring fit systems and new technologies, to a long list of super soft performance baselayers, midlayers, other apparel and accessories."
  • Here is their Instagram account, their YouTube accout, their Facebook account, and their Twitter account.
  • According to Crunchbase, Smart Wool has $26.4 million in estimated revenue annually.
  • Smart Wool has 51-200 employees.

SmartWool: Leadership

Prepared By
Hanine K.
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