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Research Outline
Prepared for Jen T. | Delivered November 15, 2019
Smart Wool
Review your project details
Goals
To have a comprehensive overview on
Smart Wool
, which would include a company overview, background on the new Chief Marketing Officer, locations they have, their headquarters, products, current agency of record, any competitors, their annualized revenue, and any other publicly available financials.
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Early Findings
SmartWool
: Overview
"Since 1994,
SmartWool
continues to innovate. From socks featuring fit systems and new technologies, to a long list of super soft performance baselayers, midlayers, other apparel and accessories."
Here is their
Instagram
account, their
YouTube
accout, their
Facebook
account, and their
Twitter
account.
According to Crunchbase, Smart Wool has
$26.4 million
in estimated revenue annually.
Smart Wool has
51-200 employees
.
SmartWool: Leadership
The company doesn't have a
CMO position
.
Jennifer McLaren
: President of Smartwool.
Scott Bowers
: Vice President of Sales and Marketing.
Denise Anderson
: Marketing Director.
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