Sonny's BBQ


To have a comprehensive overview on Sonny's BBQ, which would include their current chief marketing officer, their C-Suite executive team, the number of their locations, their HQ location, their publicly available annualized revenue, their current agency of record for marketing and advertising, their products, and their competitors.

Early Findings

  • We have identified Sonny's BBQ here
  • Sonny's BBQ was founded by Floyd “Sonny” Tillman and his wife, Lucille in 1968 in Gainesville, Fla. In 1977, John Kirkpatrick became Sonny's BBQ's first franchisee.
  • Sonny's BBQ is a restaurant that doesn't just feature BBQ'd meats, it makes them the heart of its existence and actively strives to achieve BBQ perfection. Leading the kitchen at every location is a Sonny's Certified Pitmaster. Interested candidate must graduate from Sonny's Pitmaster-In-Training Academy before becoming a Certified Pitmaster.
  • Sonny's BBQ's corporate headquarters is located in Maitland, Florida.
  • Number of locations: Sonny's BBQ has 100 locations throughout eight southeastern states: Alabama, Florida, Georgia, Mississippi, Louisiana, South Carolina, North Carolina, and Kentucky.
  • Sonny's C-Suite executve team: Robert (Bob) Yarmuth - Chairman, CEO, & Co-owner; Ron Donley - CFO; Brandon Manley - COO, Joe Tenczar - CIO, Billy Brewer - VP, Operations, Peter Frey - Chief Brand Officer, Christie Schatz - VP, Learning and Development
  • Sonny's BBQ's products are the offerings on its menu. They include mostly southern-inspired appetizers, sides, and desserts, as well as salads. Sonny's BBQ's main product, however, it BBQ's meat. Sonny's BBQ serves ribs, chicken, wings, beef brisket, and pulled pork. BBQ's meats are available in sandwiches or simply served up on a plate.
  • Sach's Media Group has been Sonny;s BBQ's agecy of record since June 2017.
Summary Of Our Early Findings Relevant To The Goals
  • Our first hour of research was able to provide much of the required information. We provided a general overview, a brief history, and the location of the company's headquarters as well as the number of locations and the states they are located in. We were able to identify seven members of Sonny's BBQ's C-Suite executive team and the company's agency of record. Additionally, we were able to provide a summary of Sonny's BBQ's products.
  • We were unable,to indentify the CMO, references are made to marketing on the franchise information page of the company website, a name is not provided..
  • We did not have enough time in our first hour of research to find the employee base, annualized revenue or competitors.
  • Please select one or more of the options provided in the proposed scoping section below.

Proposed next steps:

You need to be the project owner to select a next step.
We recommend research to build on the background information provided in the first hour of research. This will involve finding the employee base, annualized revenue, CMO, and any member of the C-Suite team not already found.
Additionally, we recommend finding 7 true competitors to Sonny's BBQ. For each competitor, we will provide their name, their website page, why they are a competitor (why we chose them), and their value proposition. Once 7 true competitors have been found and the information for them compiled, we recommend completing a competitive landscape on them, placing 2 companies in each landscape. Sonny's BBQ will be included in this CL, resulting in a total of 8 companies being analyzed. For each competitor, we will provide their competitive advantage, their strengths, their perceived weaknesses, any publicly available revenue, and cities/countries where they have a footprint. Please check this box if we should proceed with this research.
Additionally, our first hour of research led us to discover some unique activities Sonny's BBQ engages in, including a two-day BBQ Battle they host, BBQ teams they send to competition, and Random Acts of BBQ. The company is also involved in giving back. We recommend researching each of the unique activities Sonny's BBQ hosts or participates in. We also recommend find 2-3 examples of instances where Sonny's BBQ has given back to the community in some way, through acts or donations. For each example we will provide when it happened, who was benefited, and a brief description of how Sonny's BBQ gave back.