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Research Outline

Prepared for Jen T. | Delivered November 15, 2019

Sonny's BBQ

Goals

To have a comprehensive overview on Sonny's BBQ, which would include their current chief marketing officer, their C-Suite executive team, the number of their locations, their HQ location, their publicly available annualized revenue, their current agency of record for marketing and advertising, their products, and their competitors.

Early Findings

  • We have identified Sonny's BBQ here 
  • Sonny's BBQ was founded by Floyd “Sonny” Tillman and his wife, Lucille in 1968 in Gainesville, Fla. In 1977, John Kirkpatrick became Sonny's BBQ's first franchisee.
  • Sonny's BBQ is a restaurant that doesn't just feature BBQ'd meats, it makes them the heart of its existence and actively strives to achieve BBQ perfection. Leading the kitchen at every location is a Sonny's Certified Pitmaster. Interested candidate must graduate from Sonny's Pitmaster-In-Training Academy before becoming a Certified Pitmaster.
  • Sonny's BBQ's corporate headquarters is located in Maitland, Florida.
  • Number of locations: Sonny's BBQ has 100 locations throughout eight southeastern states: Alabama, Florida, Georgia, Mississippi, Louisiana, South Carolina, North Carolina, and Kentucky.
  • Sonny's C-Suite executve team: Robert (Bob) Yarmuth - Chairman, CEO, & Co-owner; Ron Donley - CFO; Brandon Manley - COO, Joe Tenczar - CIO, Billy Brewer - VP, Operations, Peter Frey - Chief Brand Officer, Christie Schatz - VP, Learning and Development
  • Sonny's BBQ's products are the offerings on its menu. They include mostly southern-inspired appetizers, sides, and desserts, as well as salads. Sonny's BBQ's main product, however, it BBQ's meat. Sonny's BBQ serves ribs, chicken, wings, beef brisket, and pulled pork. BBQ's meats are available in sandwiches or simply served up on a plate.
  •  Sach's Media Group has been Sonny;s BBQ's agecy of record since June 2017.
Summary Of Our Early Findings Relevant To The Goals
  • Our first hour of research was able to provide much of the required information. We provided a general overview, a brief history, and the location of the company's headquarters as well as the number of locations and the states they are located in. We were able to identify seven members of Sonny's BBQ's C-Suite executive team and the company's agency of record. Additionally, we were able to provide a summary of Sonny's BBQ's products.
  • We were unable,to indentify the CMO, references are made to marketing on the franchise information page of the company website, a name is not provided..
  • We did not have enough time in our first hour of research to find the employee base, annualized revenue or competitors.
  • Please select one or more of the options provided in the proposed scoping section below.