Sonny's BBQ

Goals

To obtain a company overview of Sonny's BBQ, including the name of their current CMO and other c-suite executives, their agency of record, the location of their headquarters and other restaurants, their annual revenue, a listing of their products, and their competitive set.

Early Findings

Company Overview and Background

  • Sonny's BBQ is a barbecue restaurant chain based in Florida, where the chain's first location was opened in 1968.
  • The restaurant was founded by Flloyd "Sonny" Tillman and his wife, Lucille Tillman. They opened their first restaurant in Gainesville, Florida.
  • In 1977, the restaurant began to grow and the first franchise was opened by John Kirkpatrick.
  • As Sonny's BBQ is a franchise restaurant, interested business owners can check their website for information on how to open their own franchise location.
  • The company is active on social media, with accounts on Facebook, Instagram, Twitter, and YouTube.
  • Sonny's BBQ has an estimated annual revenue of $12.6 million.

Company Locations

  • The first location of Sonny's BBQ was opened in Gainesville, Florida.
  • The company's corporate office is located in Maitland, Florida.
  • Today, the restaurant has a number of locations throughout the Southeastern United States, in Florida, Alabama, Georgia, Mississippi, Louisiana, South Carolina, North Carolina, and Kentucky.
  • As it was the location of their first restaurant and is the location of their corporate office today, Florida is home to the majority of Sonny's BBQ locations. In total, there are 72 locations throughout the state.

Company Leadership

  • The CEO of Sonny's BBQ is Bob Yarmuth.
  • Dave Cain is the Director of Marketing for Sonny's BBQ, and has been since 2013.

Proposed next steps:

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We would recommend continued research to provide further and more detailed information concerning Sonny's BBQ's background and growth. This will include a detailed overview of the company's origins and how they grew in the years since their founding, how one can open a franchise location and the costs involved in doing so, the total number of locations, a full look at the company's c-suite team, and their current agency of record for their advertising and marketing (along with two to three examples of creatives). Please check this box if we should proceed with this research.
Additionally, we would recommend continued research to provide a complete biography, both personal and professional, of Sonny's BBQ's director of marketing, Dave Cain. Further, we will provide a complete press search for Sonny's BBQ, to include 10-12 unique articles and stories published over the past 12-24 months about the company. For each article identified, we will provide the link to it and a brief summary of it. Please check this box if we should proceed with this research.
Finally, we would recommend continued research to identify seven true competitors to Sonny's BBQ. For each, we will provide their name, a link to their website, an explanation of why they've been included as a competitor, and their value proposition. Using this information, we will also provide a competitive landscape of these seven competitors alongside Sonny's BBQ, including each company's competitive advantage, strengths and weaknesses, revenue data, and the cities/countries where they have a footprint. Please check this box if we should proceed with this research.