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Research Outline
Prepared for Jen T. | Delivered November 11, 2019
Willie Jewell's
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Goals
To provide a company overview of Willie Jewell's, including the company's CMO and any other publicly available information.
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Early Findings
Willie Jewell's Old School Bar-B-Q is a restaurant that got its name from Willie Jewell Daniels, a
16-year-old girl
with no means or home.
Daniels was rescued by the Adeeb Family from the streets of Jacksonville and offered her a job at their legendary
Green Turtle Restaurant
and later, Bono's Pit Bar-B-Q in Jacksonville, Florida.
The first Willie Jewell's Old School Bar-B-Q opened in
2009
in Charleston, SC.
The CEO,
Joe
A
d
e
e
b
, and President and COO, J
osh Martino
decided to branch into the fa
st-casual segment
of bar-b-q with the creation of Willie Jewell's Old School Bar-B-Q.
K
e
b
i
n
C
h
a
r
t
l
a
n
d
is the current CEO of Willie Jewell's.
Jeff Brown is a chief revenue officer and the
president of CBE,
LLC, which owns and operates Willie Jewell's Old School Bar-B-Q restaurants in Greater Atlanta and Peachtree City, GA.
The partnership business is headquartered in
Peachtree City, Ga
and has about
240 employees.
Willie Jewell's has over
10 locations
in Florida, Georgia, South Carolina, and New Hampshire.
The company has an estimated revenue of $
9.3 million.
The restaurant offers various slow-smoked meals on their menu, which include
pork, turkey, beef,
brisket, sausage, ribs, and chicken.
Jewell's specializes in
b
b
q
, smoked meats, catering
, hospitality, restaurant, southern food,
b
b
q
sauce, old school
b
b
q
, take out, and dine in.
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