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Research Outline
Prepared for Jen T. | Delivered November 15, 2019
World of Beer (WOB)
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Goals
To provide a comprehensive overview on World of Beer (WOB), which include a company overview, locations they have, their headquarters, any competitors, their annualized revenue, and any other publicly available financials.
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Early Findings
World of Beer
is a craft beer restaurant. They have
53 locations
in the United States, 2 locations in
Seoul, South Korea
, and 2 in
Shanghai, China
.
World of Beer's headquarters are in
Tampa, Florida
.
Matt LaFon and Scott
Z
e
p
p
co-founded the franchise chain.
World of Beer has an estimated revenue of
$116 million
and employees
644 people
.
Dunn & Co
is the agency of record for World of Beer.
Paul Avery
is the CEO and President of WOB,
Ben Novello
is the Chief Development Officer and Co-Owner,
James Buel
l, Chief Brand and Innovation Officer.
Products
World of Beers
appetizers
include, German Pretzels, Mac & Cheese Bites, and WOB Chicken Wings.
WOB's burgers
include, Truffle Burger and Brunch Burger.
The restaurants
s
e
r
v
e
s
sandwiches, salads, and
f
l
a
t
b
r
e
a
d
s
.
World of Beer serves over a
100 beers
, on draft and in coolers.
Social Media Platform
Facebook
Twitter
Instagram
LinkedIn
In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address the stated goals.
Summary of Early Findings
Our first hour of research was able to provide much of the required information. We were able to provide some background information, five of World of Beer's C-suite executives, information on locations, and social media platforms.
Due to time restrictions, we could not research on true competitors of World of Beer.
Please select one or more of the options provided in the proposed scoping section below.
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