FitLife Brands Company Analysis

Goals

Obtain relevant details on the FitLife Brands company.

Early Findings

FitLife Brands Company Analysis

Executives

  • Based on its public profile pages, the company does not have a CMO.
  • In place of a CMO, the company has a Chief Retail Officer and Executive Vice President for Sales.
  • Pat Ryan holds this position in the company.
  • Jenna Sinnett is the Chief Operating Officer (COO) of the company.
  • Susan Kinnaman is also named as the Chief Financial Officer of FitLife Brands.
  • Jason Minear is the Vice President of Merchandising at FitLife Brands.
  • Dayton Judd is the Chairman and Chief Executive Officer of the company.
  • FitLife Brands' board of directors includes Lewis Jaffe, Grant Dawson, Seth Yakatan, and Todd Ordal.

Competitors


Proprietary Research Available

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Proposed next steps:

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Our initial research provided some information on the FitLife brands company. Given that there are available reports on this, we propose continuing the research to provide additional information on the company in several research blocks. (1) Provide additional details on the company's brands: iSatori, NDS, PMD, Metis Nutrition, SirenLabs, Energize, BioGenetic Laboratories, and Core Active. (2) Provide 4-6 key competitors of FitLife Brands. For each competitor found, we will provide the name, website link as an inline citation, why the company is a key competitor (based on revenue or other available metrics), and their value proposition. (3) Provide a competitive analysis of the identified 4-6 players found above. For each player found, we will provide the name, overview of the brand offerings, competitive advantage, and target market.
For a more affordable option, we propose providing an additional 5-7 notable insights or statistics about the company.