The Village Inn

Goals

To obtain information on The Village Inn, including an overview, CMO, agency of record, organization size, revenue, and locations.

Early Findings

History

  • The first Village Inn opened in 1958 in Denver, Colorado, and began opening franchises in 1961.
  • Village Inn was founded by Merton “Andy” Anderson and Jim Mola.

Marketing

  • Karen Slye is the senior marketing director for Village Inn corporate.
  • Kari Kelley is the Director, Digital Marketing, American Blue Ribbon Holdings, LLC.
  • Digital Fusion has done marketing for Village Inn.
  • In January 2019, WorkInProgress was listed as the ad agency they were working with. They appointed them in the fall of 2018 and had just finished their first campaign.
  • Agency Spy stated: "Casual dining chain Village Inn has selected WorkInProgress as its agency of record, following a review which initially included 15 agencies before narrowing down to 5 finalists.

Business Information

Results From Initial Research

  • There is very little publicly available information on the Village Inn other than marketing.
  • LinkedIn provided no details on the upper hierarchy of the company.
  • Their social media showed advertisements for food.

Proposed next steps:

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