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Research Outline

Prepared for Kathy L. | Delivered April 28, 2020

Swisse Competitors

Goals

To identify the top 5 major competitors of Swisse in each of the following markets: China, Australia, Asia (esp. HK & SG), Europe (esp. UK & Italy) and identify insights on their market share/penetration, best-selling products, target audience, main sales channels and brand perception.
This will be used for a branding proposition for Swisse.

Early Findings

China and Australia

  • Swisse maintains a leading position in the Australian VHMS market with a market share of 18.6% and a 29.9% share of the multivitamin market share in 2018
  • Swisse also holds a leading position in the Chinese online VHMS market.

Australia Competitors

  • Swisse is a market leader in Australia and its main VHMS competitors are:

China Competitors

Swisse China

  • Swisse has 17 products in 12,690+ stores in China.
  • Swisse’s new product development has recently focused on targeting consumers under 28. 

Summary

  • For the initial hour, we tried identifying as much of the requested information as possible. We were mainly able to identify the competitors for China and Australia. Competitors for Asia (especially Hong Kong and Singapore) and Europe (especially the UK and Italy) did not appear immediately available in this search.
  • We were also able to identify the market share of Swisse's competitors in Australia, however, the market share for their competitors in China did not appear immediately available in this search.
  • We recommend continuing the research to identify insights for Swisse in Asia and Europe, as well as create a competitive landscape for the identified competitors.
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