Temperature Regulation Mattress Competitive Landscape

Goals

To determine a set of competitors to Eight Sleep and provide pricing and feature details.

Early Findings

  • The website sleepgadgets.io presents the following products as the 'Best Bed Cooling Systems': BedJet, ChiliPad, the Ooler Sleep System, Moona (a smart pillow temperature device), Eight Sleep's The Pod, the bFan Bed Cooling System, Brookstone's Bed Fan, and the Night Bliss Bed Fan Cooling System. Though not all of these are mattresses or mattress systems, results are being provided for reference.
  • The same article also mentions the Leggett & Platt Sleep Chill + Crystal Gel Mattress Protector as an option in a mattress topper.
  • NoSleeplessNights rates Slumber Cloud as the best cooling mattress pad but also mention the Sleep Better Iso-Cool Mattress Topper as an option.
  • Sleep Advisor lists eight mattresses as the 'best cooling mattresses'. These are the Brooklyn Aurora, the Casper Wave, the DreamCloud, the WinkBeds coolControl, Purple, The Muse, the Zenhaven — Aerated Latex, Elements Aspen. These appear to be mattresses that use the material they are made of rather than a system to help to keep a person cool, but do not seem to be true competitors to Eight Sleep.
  • Google shopping results for 'electric cooling mattress pad' include options from ChiliPad, Ooler, Slumber Cloud, BedJet, Sunbeam, Cool Buddy and the Perfect Sleep Pad.
  • A sample layout of the competitive landscape has been prepared in the attached spreadsheet.

PROPRIETARY RESEARCH AVAILABLE

Bolster your final deliverable with a report titled Mattress Market with Focus on U.S. and Canada: Industry Analysis & Outlook (2018-2022) published by Koncept Analytics. The full text of the report is available for $800 though sections like The U.S. Specialized Mattress Retail Market can be added for just $34.82. Highlights from the report include details like the "change in the lifestyle of working population and requirement of convenient and fast purchasing options helped in the expansion of mattress market in U.S. as well as Canada. The importance and awareness of the technology is becoming the focus for manufacturing industries as well as consumers, which would lead to a significant progress in the coming years."

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