Pre-Purchase

• According to a recent study by Accenture, as much as 52% of those seeking insurance products begin their search on the internet.

• The report went on to state that 42% of tech-savvy individuals surveyed are very willing to use computer-generated advice for buying insurance because they believe it's faster and more convenient.

• Tech inclined buyers are less interested in talking to an agent. According to the study, 24% of those surveyed admitted to seeking out an agent to explain complex topics and only 30% believe they are a useful product advice source.

Purchase

• When it comes to actually making a purchase, 58% of responders are open to buying insurance via an online channel while 51% have purchased insurance through an online channel.

• In a much broader study of life insurance buyers by Remark, 79% of responders who actually got an insurance product claimed they got advice from from an insurance agent, a financial adviser, bank staff or a phone call from a call centre, while as much as 42% said they would have prefered to use onlince information sources against the 21% that actually got their insurance relying solely on the internet.

Summation Of The Availability Of Information Relevant To The Goals

• In our intial hour of research, we were able to identify some useful insights on the pre-purchase and purchase stages of life insurance products, the declining role of insurance agents among the tech savvy audience, and it's continued domincance in the industry as a whole.